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The Best and the Worst of Stakeholders’ Encounters with Business Analysts and Product Managers

Tuesday, April 17, 2018 -
6:00pm to 9:00pm
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This event is being held at the Veterans Memorial Complex in Culver City on 17 April 2018.

Join us for a revealing and educational evening with a panel of stakeholders who regularly interact with business analysts (BAs) and product managers (PMs) as part of their jobs.  They have promised to be forthright and transparent as they let us – both BAs and PMs – know what they love about their interactions with us (a little ego stroking never hurt) and what they would like to see improved (constructive feedback is also a good thing).
 
Our moderator will also ask other probing questions along the way to get at the heart of that very important stakeholder-BA/PM relationship and how to ensure it is the best it can be on both sides of the equation.

About the Moderator: Erika Cilengir, CBAP

Erika Cilengir, was, until recently, a Senior Manager in the Strategic Initiatives group at Beachbody, a leader in fitness products and nutritional supplements. In her last role, Erika managed large cross-functional programs and projects, with an emphasis on expansion into new markets.  She also helped define the corresponding business requirements.

Prior to joining Beachbody in 2012, Erika had a long stint as a lead business analyst at Citigroup, where she was responsible for working with international business partners on Citibank's online banking system. She also worked at AXA Equitable, where she was the lead business analyst on a project that rolled out Salesforce to AXA’s salespeople.

At the 2015 BBC Conference, Erika co-presented on “Moving onto the Global Stage: A Requirements Framework for International Expansion.”  Erika also co-presented at the 2016 Southland Technology Conference on “Increasing Influence with your Stakeholders: Practical Steps to Building a Bridge of Trust.”

Panelists

Jemima Wechsler, Executive Director, Compliance, Beachbody, LLC

Though her educational focus in college was Hospitality Management, Jemima’s career path took a different turn after a few years of no holidays, late nights at the front desk, and a few too many room service complaints.  Following a few years working in a service role for a legal research firm, Jemima was recruited by a client to join a Silicon Valley law firm as a corporate paralegal.  Ultimately the desire to be closer to friends and family brought her to the L.A. area, where she’s had the opportunity to work in customer service and operations based roles for both public and private companies, and most recently with Beachbody, where she is part of the legal department, heading up the Compliance department providing support to a community of independent distributors based in the U.S., Canada, and the U.K.  Free time is spent traveling, checking “must dine at” restaurants off her bucket list, and volunteering and serving on the board of a local non-profit, no-kill animal rescue.

Marcela Fernandez Reed
Director, Customer Experience & Analytics, AT&T Mobility & Entertainment Group

Marcela is responsible for AT&T Video and Broadband new product introduction, focused on end-to-end customer experience requirements, validation, and operational readiness. During her 15-year tenure at AT&T/DIRECTV (6 years in IT and 9 years in Customer Care, Digital Care, and Customer Experience), she has been a Business Analyst and Systems Analyst and led Quality Assurance and User Acceptance Testing teams.

Prior to AT&T, she was a Business/Systems Analyst at Deloitte Consulting, where she specialized in Process Transformation and Change Management.  Marcela holds a Bachelor’s Degree in Computer Systems Engineering from the Monterrey Institute of Technology (ITESM) in Mexico and an MBA from the UCLA Anderson School of Management.

Ken Walker
Director, Enterprise Security Program Management, Sony Pictures Entertainment

Ken has 24 years of experience leading complex projects and programs and mentoring other project management professionals to reach their full potential.  Recently, Ken joined Sony Pictures Entertainment as a Director of Enterprise Security Program Management, where he is accountable for scoping major strategic, enterprise-wide security technology initiatives.  Prior to that, Ken was the Senior Vice President of Client Relations at 120VC, where he oversaw the work of many project managers working at multiple client locations.  Ken holds a Bachelor’s degree in Computer Information Systems (CIS) from California Lutheran University and an MBA from the University of Southern California (USC).

Early Registration: (Available Below)

  • $15 for Los Angeles IIBA Chapter members
  • $20 for IIBA International Only members
  • $25 for all other participants

Event Reg Options

On-Site Registration:

  • $20 for Los Angeles IIBA Chapter members
  • $25 for IIBA International Only members
  • $30 for all other participants
Event Details: 
A light dinner will be served.
Event Location: 
Veterans Memorial Complex Room C 4117 Overland Avenue (corner of Overland and Culver) Culver City, CA 90230 Parking is accessible off of Culver Blvd, behind the Complex, and Room C is located in the northwest corner of the Complex, right off the parking lot.
Event Documents: 
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